Our Story

Meet the Founder

I didn't expect growing up on a sheep farm would lead to starting a fashion brand, but here we are.

After more than a decade in the corporate world, I knew firsthand how much confidence can come from a great outfit. Not because clothing changes who you are, but because it helps you show up as her.

Agenda brings together two things I care deeply about: Australian wool and women with big plans. Women balancing careers, businesses, families, coffee runs, flights, dinner plans and everything in between. I wanted to create clothing that could keep up — timeless pieces that feel comfortable, look polished and help you feel ready for whatever the day has in store.

— Tabitha, Founder
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